Efficient Connections

REAP, our bespoke Response Evaluation and Analysis Programme, allows us to work out which media perform best in terms of response, and conversion of that response to sales.

For each campaign it will analyse consumers’ responses by whichever way you want to cut it.

By specific publication, TV or radio station. By day of week, time of day, programme or page number. It’ll even analyse response and conversion geographically and by creative execution, its position on a page or in a commercial break. It assesses online response too, so all data across a campaign can be viewed in its various combinations.

This depth of information enhances our ability to make your connections the most efficient.